I’ve been searching around the web for different interesting marketing examples. I read somewhere that the average user makes a judgment about a website within 2 seconds. This is a scary number. We all like sites that look good. With that said, marketing to your audience should be the focus of the site. Case and point…. http://nginx.net/. At first glance, this site looks like it’s straight out of Doug Englebart’s sketch book from the 80′s. There’s an underlying brilliance to their site. It’s simple, to the point, and it screams speed and performance are paramount. In many ways, their site seems to be the perfect example of marketing to an audience of hypernerds (including myself) who only want information.
Thus….. It’s not just the visual design of a site that grabs the attention of the user. It’s about creating a visual design that illustrates the overall pysche of the product and the potential user base.
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